Beviamoci Sud: Masterclasses, tastings, and great regional interpretations. The event celebrating the South through wine, tradition, new excellence, and contemporary visions returns to Rome.
“Those who don’t drink in company are either thieves or spies.”
Or, more simply, teetotalers.
An ancient belief that certainly does not apply to the participants of Beviamoci Sud, the event dedicated to wine from Southern Italy, now in its seventh edition. More than a fair, this event is a choral story made up of territories, producers, and visions, hosted in the elegant spaces of The Westin Excelsior, at Via Vittorio Veneto 125, on January 31 and February 1, 2026.
Wine as the identity of the South
Why Beviamoci Sud matters
Beviamoci Sud is not just a wine showcase, but a privileged observatory on what is happening in Southern Italian wine. In recent years, the southern regions have ceased to be considered reservoirs of quantity and have established themselves as territories of quality, research, and productive awareness. The event captures this change and makes it understandable, bringing together historic producers and new generations of winemakers, tradition and experimentation, roots and vision.
Two intense days of masterclasses, tastings, and meetings, with the presence of exhibitors, sommeliers, professionals, and enthusiasts. The goal is clear: to recount the change in Southern Italian wine without betraying its identity.
Beviamoci Sud was born from the passion and commitment of Marco Cum (Riserva Grande) and Andrea Petrini, with the technical direction of Luciano Pignataro, and year after year it confirms itself as one of the reference points for those who want to truly understand the evolution of wine in Southern Italy.
FOCUS | Primitivo di Manduria, a territory that speaks
Among the most significant presences, special mention goes to the Consorzio di Tutela del Primitivo di Manduria (Consortium for the Protection of Primitivo di Manduria), represented by sommelier Leonardo Spina, who guided the public on a journey of discovery of a wine deeply linked to its land.
“Primitivo di Manduria can only be produced between Taranto and Brindisi, in eighteen municipalities, due to the characteristics of the soil and the yields per hectare.
There are three types: Primitivo di Manduria, Riserva and Dolce Naturale.”
A wine that is not only an organoleptic expression, but also geography, climate, and culture.
AMONG THE SURPRISES
Another striking wine was a pure Chardonnay brut, produced in Friuli Venezia Giulia by Donato Patrone, a winemaker divided between his estate in Potenza, Basilicata, and his estate in Friuli: a virtuous encounter between North and South, capable of transcending geographical labels.
Also interesting is the work of the Cantina Ortali, located between Lazio and Campania, which produces Falanghina and Aglianico. In particular, the Aglianico—with 10% Montepulciano—restores to the palate the authentic characteristics of the soil and territory from which it originates.
Fragrant, elegant, and delicate, Rogito from Cantine del Notaio in Rionero in Vulture is a wine that accurately conveys the volcanic power of Vulture and the sensitivity of Lucanian production.
The experience beyond the glass
What makes Beviamoci Sud such a highly anticipated event is its diverse audience: industry professionals, sommeliers, restaurateurs, but also simple enthusiasts. Conversations, discussions, technical questions, and sincere curiosity intertwine among the tasting tables. Wine thus becomes a common language, a tool for dialogue and knowledge, capable of creating an atmosphere of authentic conviviality, where storytelling is as important as tasting.
A South that no longer asks for permission
The South of wine no longer asks for legitimacy: it tells its own story, with wines that are distinctive, technically sound, and increasingly recognizable. Events such as Beviamoci Sud help to consolidate this new awareness, offering a narrative that finally reflects the reality of complex, rich, and constantly changing territories.
These few quotes are just a taste of what Beviamoci Sud really represents:
a wine festival in Southern Italy that goes beyond tasting, becoming an opportunity to meet, tell stories, and share. An event that celebrates wine as the highest cultural and economic expression of the South, capable of uniting stories, people, and territories around a glass.
