Christmas has always been a time when tradition and innovation intertwine at Pasticceria De Vivo, a historic Pompeii-based bakery and a benchmark for Italian confectionery. Once again this year, the Neapolitan maison is celebrating the festive season with a Christmas campaign that combines taste, creativity, and symbols of Italian culture, presenting two brand new products: the Christmas Tree Lievitato and the Tombola di Cioccolato.
The Christmas Tree Lievitato: a tree that smells like the holidays
The Christmas tree, an iconic symbol of the holidays, takes shape in a new creation that combines the visual appeal of a festive decoration with the softness of an artisan leavened product. The Christmas Tree Lievitato is made with a soft dough enriched with delicious pieces of gianduja and embellished with a delicate vanilla syrup that enhances its fragrance. The surface is covered with an enveloping Sicilian pistachio glaze, on which elegant chocolate decorations in the shape of small spheres stand out, just like a decorated tree. Weighing 1 kg, this dessert is not only a pleasure for the palate, but also a perfect gift for those who love to bring a symbol of celebration to the table, reinterpreted in a gourmet key.
The Chocolate Tombola: the festive game with a sweet twist
The Neapolitan tradition of tombola has given rise to a surprising new version that combines conviviality with fine pastry-making. The De Vivo Chocolate Tombola is a tribute to Christmas in Naples and comes in the form of a real game card, made entirely from the highest quality chocolate. Each iconic bingo number becomes a small piece to be savored, transforming a family ritual into a moment of sweet, shared pleasure. It has a dual soul: on the one hand, it celebrates popular culture and the atmosphere of Christmas with the family, and on the other, it surprises with its intense and enveloping flavor, perfect as a gift, to bring to the table as a surprise, or to share with guests. With the slogan “Pazzo chi gioca e pazzo chi nun ghioca” (Crazy are those who play and crazy are those who don’t), the Chocolate Tombola embodies the playful and inclusive spirit of the holidays, reinterpreted with elegance.
A campaign that celebrates tradition and innovation
With these two creations, De Vivo confirms its vocation to combine pastry craftsmanship with the ability to innovate, offering its customers unique sensory experiences. The Christmas Tree Lievitato and Tombola di Cioccolato are the two highlights of the 2025 Christmas range, designed to make the festive season even more magical.
From Pompeii to the world, De Vivo continues to knead emotions that smell of celebration. Because every De Vivo creation is a way of saying: Christmas is an emotion to be savored.
About De Vivo
The history of De Vivo began before World War II when, in the nascent Pompeii of the 1930s, the De Vivo grandparents had an important and renowned bakery where one fundamental rule prevailed: the use of sourdough. Sixty years and two generations later, the same rule still lives on in the yeasts of the De Vivo pastry shop, now run by Marco with the help of his wife Ester and daughter Simona. Located in the charming Via Roma in Pompeii, the De Vivo pastry shop offers a vast selection of typical Neapolitan products every day, made with passion and expertise. But that’s not all. The range is completed by artisanal ice cream, carefully prepared using only fresh and natural ingredients, and a highly professional coffee shop. De Vivo also has its own store in the La Cartiera Shopping Center in Pompeii, with pop-up stores at the Roma Termini and Napoli Porta Garibaldi stations, as well as in Rinascente Milano Duomo and Rinascente Roma Tritone. De Vivo products can also be purchased from over 450 leading retailers in Italy, luxury department stores in Europe, and online at pasticceriadevivoshop.it.
