Every year, Christmas brings with it a special anticipation, made up of gestures we have always known: turning on the tree lights, leafing through the first holiday recipes, imagining the smell of freshly baked cookies.
For 2025, La Via del Tè has decided to capture this atmosphere—authentic, familiar, luminous—in a collection that is a small journey into its own personal “wonderland.”
It’s called Christmas Wonderland, and it’s a series of objects, teas, and sweets that look like they’ve come out of a picture book. The protagonists? Smiling figures ice skating, lively markets, snow-covered mountains, lights that seem to vibrate with music. Each package is designed as a fragment of history: an invitation to enjoy a moment of calm, a steaming cup in your hands, and to return—for a moment—to the simple emotions of childhood.
The contemporary and colorful design maintains the elegant lightness that distinguishes La Via del Tè: clean lines, bright palettes, illustrations that immediately create an atmosphere. It is a collection that needs no explanation: just look at it to understand that it contains the magic of the holidays.
Blends that tell the story of Christmas
La Via del Tè brings back its three most beloved Christmas blends, each with its own distinct character, as if each were a different voice heralding the arrival of the holidays.
White Christmas is the “delicious” blend, with the scent of a warm oven, almonds, raisins, and sugar crystals. It has the gift of bringing to mind snacks on cold afternoons.
Racconto di Natale, on the other hand, opens with a spicy bouquet: cinnamon, cloves, coriander. It is the tea to sip while the light fades outside and the house begins to fill with the scent of gingerbread.
Very Christmas is the freshest and brightest version: Chinese and Japanese green teas, mandarin, notes of honey, colorful cornflowers. It is reminiscent of oranges stuffed into pomanders and the first wrapped gifts.
Three interpretations of the same feeling: the desire to slow down.
Sweet rituals to share
Alongside the blends come small temptations that convey a specific idea of celebration: one made up of care, time dedicated, and craftsmanship.
The spiced black tea and cocoa cookies are made one by one—a rarity these days—and individually packaged to preserve their fragrance. They are the kind of biscuits you naturally offer to guests, knowing they will impress.
The 2025 Advent Calendar is perhaps the most poetic piece in the collection: an entire town lit up, an imaginary village where each box is a little story. Inside, 24 teas and herbal teas in tea bags accompany the countdown with delicacy.
And then there is the artisan Earl Grey Imperiale panettone: a meeting between Italian tradition and brand identity. Citrus fruits, chocolate, notes of bergamot, and the softness of a dough prepared with sourdough. It is a panettone that smells of pastry, not industry.
Objects that become rituals
The Noël 2025 Teapot combines functionality and aesthetics: soft-touch porcelain decorated with the same illustrations as Christmas Wonderland. It is designed for everyday use, yet has that ‘special piece’ touch that makes it a pleasure to bring out on December evenings.
The collection is completed by gift boxes, designed for those who love to give tea as gifts in the same way they give books: choosing the story that best suits each person.
La Via del Tè: when Florence meets the world
There is something deeply Florentine about the style of La Via del Tè: attention to detail, the pursuit of quality, a sense of spontaneous elegance. Since 1961, when Alfredo Carrai decided to bring previously unknown teas to Italy, the brand has built a bridge between distant cultures, aromas, and traditions.
Today, it is present not only in Florence—with three much-loved boutiques, including one in the charming Palazzo Frescobaldi—but also in Turin and Milan. And it continues to grow, supported by a community of enthusiasts who recognize in the brand a precise way of understanding tea: as an experience, as a daily art, as a gesture of care.
