Ilaria Legato is a brand designer specialising in brand identity and food design. With an approach that combines creativity, storytelling and sensory design, she helps companies in the food, catering and hospitality sectors to build authentic and memorable brand identities. She is the author of the book Creative Restaurant Branding ®: the method for bringing out the extraordinary identity of your restaurant, published by Hoepli Milano 2021. She collaborates with national and international companies to develop engaging brand experiences, often integrating ritual design into branding.