GialloZafferano USA Inc. is launched: Italian cuisine strengthens its presence in the U.S. market
After three years of operations in New York, Mondadori Digital’s food media brand is consolidating its presence in the United States and positioning itself as a strategic hub for Italian companies in the food sector.
Mondadori Digital announces the launch of GialloZafferano USA Inc., a U.S.-based company dedicated to producing content, publishing initiatives, and food and wine projects aimed at the American market.
This is not a fresh start, but a new phase of growth for a journey that began in 2022, when GialloZafferano started building its presence in the U.S. through an English-language website, an international social media following, and a dedicated production studio in New York.
In recent years, the brand’s U.S. project has involved major Italian food companies, including Consorzio Tutela Grana Padano, Mulino Bianco, La Piadineria, and Mulino Caputo, confirming GialloZafferano’s ability to help Italian brands of excellence communicate their value to the U.S. public.
With the launch of GialloZafferano USA Inc., the brand now has a more stable and permanent structure in the United States, strengthening its role as a trusted partner for Italian companies looking to the American market.
“What we have built over the past three years in New York is the starting point for even more ambitious goals,” said Andrea Santagata, CEO of Mondadori Digital. “GialloZafferano USA Inc. is not a declaration of intent, but tangible proof of how much we believe in the American market—a market of fundamental importance for Italian companies—which has welcomed us with enthusiasm and to which we want to dedicate ourselves with ever-greater commitment, aiming to become ambassadors of Italian cuisine in the United States.”
CasaGiallo, the creative heart in New York
The project’s operational and production hub is CasaGiallo, the production house of GialloZafferano in the U.S., located in Williamsburg, with a view of New York’s three iconic bridges.
CasaGiallo is a creative space designed to host Italian and American chefs and creators, cooking demonstrations, live events, and branded activations. Here, content takes shape that tells the story of Italian and Italian-American cuisine in a contemporary, authentic language that resonates with the U.S. audience.
In three years of operation, the campaigns produced at CasaGiallo have reached over 3 million Americans per activation, confirming the project’s strength as a narrative and commercial platform.
A Bridge for Italian Food and Beverage Products
GialloZafferano USA Inc. positions itself as a valuable asset for Italian companies seeking to enter or expand their presence in the U.S. market. With a global fanbase of 72 million followers and a growing U.S. community, the brand offers an integrated digital and physical hub capable of showcasing Italian food products with credibility, consistency, and the ability to engage audiences.
This positioning is further strengthened by established institutional partnerships with the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency – ICE New York, which confirm GialloZafferano’s role not only as a media brand but also as a national system tool supporting Italian companies in foreign markets.
The Role at the Summer Fancy Food Show 2026
GialloZafferano’s presence at the Summer Fancy Food Show in New York represents one of the most concrete expressions of this strategy. For the fourth consecutive year, the brand will be present at the leading American food fair as a media partner of Universal Marketing, the exclusive organizer of Italian companies’ participation in the Italian pavilions.
For the 2026 edition, scheduled at the Javits Center in New York from June 28 to 30, GialloZafferano will bring, in collaboration with Zenzero Talent Agency, a team composed of chefs and top creators, who will star in live formats and original content dedicated to brand partners.
The U.S. project is coordinated by Gabriele Colasanto, Brand Director of the Food Division at Mondadori Digital and CEO of GialloZafferano USA Inc.
With over 500 million video views generated outside Italy in 2025, GialloZafferano thus reaffirms its international mission: to be not only a digital hub for Italian cuisine, but also a cultural and commercial bridge between Italian food excellence and a global audience.
