Italian Excellence Expands in NYC: Boggi Milano Opens New Columbus Circle Flagship
Boggi Milano, internationally renowned Italian excellence in menswear, once again brings the style and quality of Made in Italy to the heart of New York. With the opening of its new boutique in the prestigious The Shops at Columbus Circle complex, the brand consolidates its presence in the United States and begins a new chapter in Italian fashion overseas.
This third New York opening – in addition to the boutiques in SoHo and Madison Avenue – represents a milestone in Boggi Milano’s international development plan, part of a five-year strategy that aims to bring Italian sartorial elegance to the United States through structured and sustainable expansion. The American market, now one of the most dynamic and strategic for the brand, aims to achieve a turnover of $120 million and an EBITDA of 17% by 2030, supported by a $42 million investment plan and a pace of three new openings per year for the next five years.
In addition to direct retail, Boggi Milano continues to spread its Italian DNA through complementary channels such as the Digital Concession model developed with Bloomingdale’s, consolidating the brand’s presence in key cities such as Boston, Chicago, Washington D.C., New York, Miami, and Orlando. The future holds further openings in high-potential areas such as Florida, Texas, and California, bringing the vision of Made in Italy to an increasingly wider and more aware audience.
The new Columbus Circle store—450 square meters of contemporary design and fine materials—is conceived as a truly immersive space dedicated to Italian elegance. From bespoke service to customization, to the “B Sustainable” program that promotes certified materials and low-impact production processes, every detail speaks to Italian know-how, which has evolved today in a technological and responsible way. Omnichannel integration—with services such as “Click & Reserve” and digital payments—completes a shopping experience designed for cosmopolitan men between the ages of 46 and 48 who recognize Made in Italy as a benchmark for quality, versatility, and authenticity.
“2025 marks an extraordinary year for Boggi Milano in North America: with new openings in SoHo, Madison Avenue, and Columbus Circle, our Made in Italy brand has been enthusiastically welcomed in New York,” says Alessandro Cappelli, CEO USA of Boggi Milano.
“The response from customers, the financial results, and the growth in brand awareness confirm the strength and global appeal of our offering. We look forward to 2026 with great enthusiasm, starting with the opening of the new store at Brickell City Centre in Miami.”
Claudio Zaccardi, President & Chief Executive Officer and Chief Style & Brand Officer of the Boggi Milano Group, adds: “New York is the crossroads of international fashion. Bringing the elegance and innovation of our Made in Italy here means enhancing a heritage of style that stems from Italian sartorial tradition and looks to the future. We will continue to grow while keeping our roots firmly in place.”
ABOUT BOGGI MILANO
Boggi Milano is an Italian brand with 244 stores in over 60 countries. The brand’s identity combines innovation, technology, sustainability, and quality, valuing high-performance raw materials, organic fibers, recycled materials, and certified fabrics. The stylistic research interprets Italian style in a contemporary key, appealing to a modern man who lives his daily life with elegance, comfort, and authenticity.
Between innovation and heritage, Boggi Milano continues to export the unmistakable signature of Italian style to the world. In a city that sets the pace for the world, Boggi Milano confirms that Italian elegance is always one step ahead.
“2025 marks an extraordinary year for Boggi Milano in North America: with new openings in SoHo, Madison Avenue, and Columbus Circle, our Made in Italy brand has been enthusiastically welcomed in New York,” says Alessandro Cappelli, CEO USA of Boggi Milano.
“The response from customers, the financial results, and the growth in brand awareness confirm the strength and global appeal of our offering. We look forward to 2026 with great enthusiasm, starting with the opening of the new store at Brickell City Centre in Miami.”
Claudio Zaccardi, President & Chief Executive Officer and Chief Style & Brand Officer of the Boggi Milano Group, adds: “New York is the crossroads of international fashion. Bringing the elegance and innovation of our Made in Italy here means enhancing a heritage of style that stems from Italian sartorial tradition and looks to the future. We will continue to grow while keeping our roots firmly in place.”
ABOUT BOGGI MILANO
Boggi Milano is an Italian brand with 244 stores in over 60 countries. The brand’s identity combines innovation, technology, sustainability, and quality, valuing high-performance raw materials, organic fibers, recycled materials, and certified fabrics. The stylistic research interprets Italian style in a contemporary key, appealing to a modern man who lives his daily life with elegance, comfort, and authenticity.
Between innovation and heritage, Boggi Milano continues to export the unmistakable signature of Italian style to the world. In a city that sets the pace for the world, Boggi Milano confirms that Italian elegance is always one step ahead.
