A long talk, in the family. A long writing, between drafts and visions, until that dream became place. Then, yesterday, came the simplest and most difficult moment: cutting the ribbon. And it happens like this, when you see the end — or rather, the beginning — of a stubbornly pursued path: the words become thin and the tears come on their own.
It is the day of celebration for the Naturart Village, the new space signed Giorgio Tesi Group, which opened for the first time in Pistoia, at 101 Via Toscana, welcoming friends, institutions and an entire community, yesterday Friday, May 30. A space that is more than a park, more than a showroom, more than a food area: it is a declaration of intent. It is the desire – concrete – of a historic company to give something back to the territory from which it all began.
The cutting in the ribbon, by Bishop Mons.Tardelli, and the Vice Mayor Anna Maria Celesti, in the presence of the entire Tesi family, and representatives of the institutions present, actually kicked off the celebration with more than a thousand guests who were able to visit the entire “green house” and beyond.
A house in the green that speaks to everyone. Yes, because Naturart Village was born as a living and open extension of the identity of Giorgio Tesi Group, a European leader in ornamental floriculture. A place that focuses on green production, yes, but also on time, taste, and the pleasure of meeting. With a 500-seat conference greenhouse , a company showroom with more than 800 varieties of plants, a shop, an editorial corner dedicated to the group’s cultural production, and around a park of more than 30 thousand square meters: educational garden, play area, cactus, bonsai, rose garden.
Everything is taken care of down to the smallest detail. Because this is not a park to visit: it is a space to experience.
Ihe rose garden, bonsai trees and the “wow effect.”
Walking in the Naturart Village is like leafing through a gardening magazine written by an architect and illustrated by a poet. The rose garden – more than 600 varieties selected in collaboration with top international hybridizers – is a sight you won’t forget. It frames the perimeter of the facility with its colors, to termiNate in the area set aside for the little ones, where the PLAYGROUND.
The bonsai museum, collects unique pieces from the historic collection Franks Bonsai. The display of cacti and succulents, entrusted to Paolo Drovandi, adds an exotic and sculptural vein to the entire space.
All around, seating surrounded by greenery, pathways, relaxation areas, and a large glassed-in greenhouse that hosts events, meetings, dialogues.
Eat, meet, stay
You also enter the Village to eat, and it is hard to want to leave. The food area-open daily from 6 a.m. to midnight-hosts eight gastronomic realities from Pistoia and Tuscany, with offerings ranging from artisanal pasta to wine, fish to meat, and traditional desserts. All in “order, pick up, sit where you want” mode, for those seeking freedom and quality.
And if you want an out-of-the-ordinary experience, there are thee Bubble Tree: elevated structures in the trees for suspended dining, served, literally, in the green, soon to open.
A project that is also a family story
“Happy to be here, full of gratitude for those who have walked with us on this journey,” said with emotion Fabrizio Tesi, legal representative of the company. “We wanted to create a place for everyone to find the heart of our production, from Pistoia to our branches. An opportunity also for our customers: in a few hours they can see everything we make.”
In fact, Naturart Village is also a commercial showcase, designed for a cross-section of audiences: from families to professionals, from children to the curious, to buyers and green enthusiasts.
“We have had this project in the works for years – Marco Cappellini, general manager, added – And today we see it opening up to everyone. The Village represents our history but also our future: it is a symbol of our connection to the area and our willingness to give back what we have received.”
A vision that doesn’t stop there. The company has just acquired seven hectares of land adjacent to its headquarters to double its offices, logistics and production. Growth that starts from the roots, but looks far ahead.
Because even dreams, if planted well, can grow strong. And become places.
Info:
Naturart Village is open seven days a week, from 6:30 a.m. to midnight. The entire facility is plastic free, covered by free WiFi, and will soon be equipped with electric vehicle stations and a photovoltaic system.
Read more at: www.naturartvillage.it
