The perfect wafer that is conquering the world: “Dolci di Lara” transforms Brigidino (PAT) from a Tuscan “trastullo” to a global icon of taste. From the hills of Montalbano, where the scent of anise is a memory that spans generations, comes news that shines a spotlight on the most authentic Made in Tuscany: Brigidini di Lamporecchio (PAT) by Dolci di Lara are hitting the global market thanks to online sales.
A simple, almost everyday gesture: opening a wafer.
But inside that golden lightness lies a history spanning four centuries.
From the convent to fairs to the web: the rebirth of an icon
Legend has it that Brigidini were created by mistake in the 16th century by the Brigidine nuns while they were preparing the dough for communion wafers. A handful of flour, eggs, sugar, and anise seeds. Simple ingredients for a result that has stood the test of time without losing its charm.
In 2022, they obtained the PAT designation, crowning their identity: a round wafer, 7 cm of crumbly perfection, the color of sunset, the unmistakable aroma of anise.
Pellegrino Artusi called them “a special treat in Tuscany.”
Today, Dolci di Lara transforms them into a global sensory journey.
The family that has been “dealing in sweetness” for three generations
Lara Marchiori runs a family business where tradition and the future go hand in hand. With her husband Paolo and son Silvio, she carries on the legacy of her great-grandparents and grandparents, a history that smells of home and village fairs.
A brigidino is not “made”: it is preserved.
The dough rests for 12 hours. The eggs are cracked one by one.
The metal “carousel” cooks the wafers with the same care as the old hot irons.
It takes 30-40 minutes of artisan perfection to make 6 kg of brigidini.
That’s why brigidini are not just a dessert:
they are a cultural gesture.
They are Tuscany melting in your mouth.
The big challenge: bringing Lamporecchio anise to the world
Outside Italy, many people are familiar with Cantucci or Baci di Dama.
But Brigidino? It is still a hidden treasure.
“We want the magic of Brigidini to go beyond the borders of Tuscany,” says Lara.
With the launch of e-commerce, anyone—from the US to Japan—will be able to taste this unique wafer, perfect with ice cream, Vinsanto, coffee, or simply on its own.
Dolci di Lara aims to tap into the global growth of Italian artisan products, riding the trend of gourmet e-commerce (+6% annually).
The Made in Italy confectionery sector is booming: over $9 billion in exports and a +9% increase in value.
The world demands authenticity. And Brigidini are authentic by definition.
But Dolci di Lara is not just Brigidini, but also other excellent confectionery products, such as brittle in various flavors, ciambellone, cantucci, and addormentasuocere, delicious peanut pralines.
A project that speaks to the heart (and the palate)
To meet the international challenge, the Marchiori family has developed:
- protected packaging to guarantee fragrance and integrity;
- elegant packaging that conveys craftsmanship;
- a web communication plan to transform Brigidino into a new Tuscan icon.
The three-year objectives:
- bring online sales to 15% of turnover (B2C and B2B);
- increase Brigidino’s visibility by 50% in the media and among food influencers;
- position it globally as the authentic Tuscan aniseed wafer, a symbol of celebration, memory, and territory.
From the markets of Lamporecchio to your living room
Brigidini, croccante, biscuits, pralines, berlingozzo: a basket that smells of fairs and traditions.
And now, with just one click, those emotions can be delivered anywhere.
Dolci di Lara is writing the next chapter in a story that began centuries ago. A story that today enters the homes of those who love authentic flavors, roots, and the sweetness that speaks of identity.
“Brigidino contains a kind of magic: it takes us back to childhood and the taste of popular festivals.”
— Lara Marchiori
