A journey into the heart of sustainability, where aesthetics, research, and culture meet. The Green Circle, the exhibition conceived by bio-architect Isabella Goldmann, returns to Milano Home for its third edition, bringing with it a world of objects that tell stories, traditions, and the future.
Within Milano Home (Fiera Milano Rho, January 22–25, 2026),The Green Circle is much more than an exhibition: it is an educational experience, a narrative and sensory journey dedicated to domestic sustainability.
Here, design culture meets the commercial dimension, creating a space that educates, inspires, and invites a new way of living.
“Sustainability is not a limitation, but an opportunity,” explains Isabella Goldmann. “With The Green Circle, we want to take the public on a journey that shows how natural materials, ancient techniques, and virtuous processes can be transformed into beautiful, durable objects that improve quality of life. Each piece on display represents a conscious choice, a promise for a better future.”
Authentic stories of beauty and responsibility
At The Green Circle by Raremood, you won’t find prototypes, but real objects, ready for the market, the result of craftsmanship that combines aesthetics, functionality, and a positive impact on the community and the environment.
The companies present can tell their stories through individual presentations, offering the public insights into their supply chains, production techniques, and the philosophy behind each creation.
It is an opportunity for architects, buyers, operators, and the press to discover sustainable products that are still little known but already capable of innovating the sector.
Training and the future: the Conference Room program
The Green Circle Conference Room offers a rich calendar, designed for those who want to understand and plan a more responsible future.
- January 23, 2:00 p.m.Round table “Sustainability: the new paradigm for the future”With Raremood, Lifegate, and C.L.A.S.S. Ecohub
- January 23, 3:00 p.m.“The rules of sustainable retail”Speech by Isabella Goldmann, founder of Goldmann & Partners and Coordinator of the Master’s in Sustainable Retail at the National Chamber of Italian Fashion.
There will also be courses for architects with training credits, in collaboration with Polidesign and Platform.
The Green Circle by Raremood: where responsible design is born
The Green Circle is a project by Raremood, the bio-interiors department of Goldmann & Partners, a Benefit Corporation and B Corp since 2017, one of the first in Italy to obtain this certification of social and environmental excellence.
The international platform Raremood.com selects objects that tell stories of valuable cultures, techniques, and histories: each piece is verified by the IRCAS research center, which analyzes its traceability, sustainability, and real impact.
A rigorous selection process, guided by the UN Sustainable Development Goals and conducted through audits, interviews with founders, and independent verifications.
The future of home décor
This approach is a distinctive feature of Goldmann& Partners, a Benefit Corporation under Italian law and a B Corp since September 2017, one of the first Italian companies to obtain this certification awarded to for-profit companies with particular social and environmental performance that voluntarily meet certain standards of responsibility and transparency (https://www.bcorporation.net/en-us/find-a-b-corp/company/goldmann-partners-srl/).
Milan Home 2026: the future of the home
Milano Home, organized by Fiera Milano in collaboration with GE.FI., is the leading trade fair dedicated to the world of home and decoration.
The 2026 edition offers a format that is even closer to the needs of independent retailers: content, tools, and inspiration to renew and strengthen their identity.
The visitor route is divided into four areas:
- Vibes – textiles and decoration
- Mood – concept & gift
- Elements – design and fine craftsmanship
- Taste – tableware and kitchenware
A carefully curated ecosystem that makes Milano Home an unmissable event for professionals and enthusiasts alike.
Here, a different way of living in the world is born: one based on respect, creativity, and everyday wonder.
The Green Circle is the circle that unites all this—and reminds us that choosing well is already an act of love.
INFO:
The complete calendar is available at the link:
https://dp-milanohome.fieramilano.it/page/eventi (filter: Green Circle Arena pad. 14)
