I read Giusy Ferraina’s book about the contemporary pizza revolution, covering vision, enterprise, and innovation.
In the food publishing world, this title is destined to change the rules of the game: Pizza (Re)connection. Futuristic visions and innovative strategies for ultra-modern pizza makers (Dario Flaccovio Editore, Accadde Domani FuTurismo series edited by Nicoletta Polliotto).
A book that approaches pizza as we have never seen it before: not only a global gastronomic symbol, but also a dynamic business, a laboratory of innovation, and fertile ground for those who want to build a contemporary enterprise.
Behind the project is Giusy Ferraina, Calabrian by birth and Roman by adoption, marketing and communications consultant, project manager, and journalist. After graduating in Communication Sciences in Siena and starting out in publishing, Giusy chose to recount food and wine from the inside, between editorial offices, fairs, and social networks, until she became an authoritative voice in the sector. Today she directs Radio-Food.it, writes for Pizza e Pasta Italiana, Identità Golose, Gambero Rosso, La Madia Travelfood, and collaborates with various reference guides.
Her passion is telling the stories of companies and producers. A lover of good food, pizza paired with wine, and books. A sports fanatic.
Her distinctive trait? Listening and empathy: tools with which she translates experiences and stories into authentic communication.
There is a wealth of literature on pizza—covering history, anthropology, and technique—but until now there has been no guide capable of describing the market, its protagonists, and its economic opportunities.
Pizza (Re)connection fills this gap with a holistic and visionary approach: a business manual for pizza makers, entrepreneurs, and food communicators who want to read the signs of the future and act as protagonists of change. Ferraina portrays the world of pizza as an evolving ecosystem, where the artisan of taste becomes an entrepreneur, communicator, and innovator. Tradition and identity remain the yeast of the story, but mixed in with them are branding, storytelling, alternative formats, technologies, and digital strategies.
“The idea for the book came from direct observation of the world of pizza,” says the author. “Interview after interview, I realized that many lacked planning: a strategic vision and a unique brand identity. This book is intended to be a compass for those who want to do business while remaining true to their authenticity.”
The book alternates between analysis, case histories, gastronomic trends, and renewed business models. From new consumption styles to production technologies to the most effective marketing and communication strategies, Pizza (Re)connection offers a practical method for building a successful and conscious business.
It is a necessary guide at a time when pizzerias have become the new frontiers of catering and pizza makers real social media stars, protagonists of a constantly evolving scene.
With a foreword by Antonio Puzzi (editorial director of Pizza e Pasta Italiana), the book also features contributions from experts such as Pina Sozio, Carlo Passera, and Antonio Pace (president of AVPN), offering a comprehensive and concrete overview of the sector.
Who it is aimed at
Professional pizza makers, start-up entrepreneurs, food entrepreneurs, and communicators who want to anticipate trends. But also pizza lovers who want to understand where one of the most vital and creative sectors of Italian catering is heading.
Book details
Title: Pizza (Re)Connection
Subtitle: Futuristic Visions and Innovative Strategies for Ultra-Modern Pizza Makers
Author: Giusy Ferraina
Publisher: Dario Flaccovio Editore
Series: Accadde Domani FuTurismo edited by Nicoletta Polliotto
Foreword: Antonio Puzzi
